The 3 F's that WE can FIX
Family
Finances
Finances
Abandoned children? Estranged relatives? Messy divorce?
Your family is a tool you need to use to your advantage or obscure at your discretion. Gossip is all about the last word: have more children, remarry, people can't respond negatively when you tell them good news! Your personal life will always be talked about - but your family is more controllable than anyone in your network.
Finances
Finances
Finances
Broke? In debt? Hounded by trails of creditors you can't even keep up with?
The best way to attack debt issues is to make a lot of money. But being investable or hirable requires a certain image, so let the debts take care of themselves and focus your attention on seeming affluent and successful. You can hide your lack of square footage or assets by curating a "quirky" or "green" brand.
Failure
Finances
Failure
Huge failure? Does everyone know?
The closer you get, the bigger your fall and the more network you have to create to avoid the people who have long memories. The good thing is that few people have long memories and everyone wants a simple solution. Be the simple solution and have a quick canned message around your most notorious mistakes. You're aiming for first resonance, not true resonance.