Social Media Scrubbing - no one can catch you if they can't find you and no one fact checks Linkedin!
Network Alliances - spread yourself widely to avoid single points of reputational failure (and increase your access to fast cash!)
Spend, spend spend! - No one wants to invest in a loser, so curate your life to indicate success
Framing - Hide your flaws by pretending you're just quirky. If you're too broke for a car, buy a motorcycle and pretend its about carbon footprint
Partial Truths - Never tell the whole truth or a whole lie, people will fill in gaps for themselves and you will come across as more credible
Come on Strong - first impressions are everything and everyone is your competition, you want to get first resonance
Use EVERYONE - Your family and friends add legitimacy, and they are the easiest to control when it comes to messaging, make sure you hide or claim tragic ends for anyone who goes against the brand.
Silence the Critics
Keep track of who you have harmed
Defense vs Offense - when to attack and when to play dead
Create sympathy through crisis - being a victim is more powerful than you think
Use fatigue to defuse your enemies - they have better things to do, you don't!
Move with speed!
Mooching with Purpose
How to court high networth individuals
Touchpoint management - stay in front of people who can help you, make them like you or at least make it awkward for them to say no
Learn as little as possible, but claim expertise - very few will catch you!
Stretch the truth - claiming alumni status or work experience that isn't true will still open doors and few people ever validate
Tip of the Day:
Lean into the buzz. Mention AI, VR, AR as often as possible, even if your content is generic and unoriginal, it still #counts.
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